Social Media Launcher

Welcome to the October Launcher! Here you will find lots of ideas and inspiration to help you plan your social media content for the month ahead.  This is a great place to start to create fabulous posts going towards the busiest sales period of the year!

I’ll also be updating you on the latest social media news and trends, what’s working right now for me and how you can stay ahead of the curve and grow a thriving community of your own.


Events To Tap Into In October…

There’s heaps of inspiration to be found by looking at what events are coming up in the month ahead, and it’s a great excuse to add a fresh twist to your social media posts.

The added bonus is that many of these events will trend on social media during the day / week / month of the event, as well as the days leading up to it.  Joining the conversation gives you the opportunity to get more eyes and engagement on your posts - so use relevant hashtags!

Pro tip: You don’t have to use every event… be selective but, equally, don’t write an event off based on first impressions.  The down side of a trending topic is that there will be a lot of noise so the more creative you can be, the more you will stand out!  And remember, you can get more than one post out of a theme, topic or event so make the most of it.

Spend some time reflecting on each day and the opportunity, an event may not seem directly relevant at first glance but you never know what ideas it might inspire or what products you can attach to the theme!

And guess what, you can get more than one post out of a theme, topic or event so make the most of these opportunities, they only come around once a year!

I’ve included ideas for each of the events below to help get your creative juices flowing.
*Every day will have a hashtag, just put the word together to create it


Breast Cancer Awareness Month #BreastCancerAwarenessMonth #BreastCancerAwareness
National Chili Month #nationalchillimonth
National Book Month #nationalbookmonth
National Kitchen & Bath Month #nationalkitchenandbathmonth

1 - 7 October is WALK YOUR DOG WEEK which is a great promotion for those who sell health supplements!


1 - International Coffee Day (wax, candles, recipes, storage, coffee products, jewellery and makeup in coffee shades)

3 - Boyfriends Day (take a selfie or share with us a photo)

4 - World Animal Day (show everyone your pet and ask to see theirs. Share your pet odour products, wax, candles)

5 - World Teachers Day (who inspires you? who has taught you something in life?)
World Smile Day (toothpaste, lipstick, mouth wash - Take a selfie)

6 - World Card Making Day (crafters/card sellers share with us your cards - why not go live!)

7 - Bathtub Day (run a bubble bath and share a selfie! share your best selling bath products, bubbles, candles, essential oils)

9 - World Post Day (free postage, free samples)
Face your Fears Day (go live, selfie, essential oils, share your story)
Own Business Day (share your business, behind the scenes, go live sharing your story and why you do what you do)
Beer & Pizza Day (share a selfie, image of food - who else is celebrating this glorious day?)

10 - Handbag Day (share a pic of you’rs asking ‘whats in your bag, how many useless items?)

13 - No Bra Day (Lingerie Sellers, body lotions)

14 - Be Bald & Free Day (hair products, body balms, shaving foams)
Dessert Day (wax, candles, recipes, storage)

15 - Global Hand Washing Day (cleaning products, hand creams, nail strengtheners)
Clean your Virtual Desktop Day (behind the scenes/screenshot of messy filing system/lots of un-used apps)
World Students Day (offer discounts, freebies, free postage, opportunity to help with living expenses)

16 - World Food Day (wax, candles, recipes, storage, cleaning products, travel)
Boss Day (sack your boss, be your own boss, time freedom, independence)

17 - Wear Something Gaudy Day (bright colours, fun, selfies, share clothing products)

18 - Chocolate Cupcake Day (wax, candles, recipes, storage, fragrances with chocolate, makeup in chocolate shades)
No Beard Day (face creams, shaving foam)

19 - Evaluate Your Life Day (share your story, success, team stories, opportunity to start a fresh challenge, change career)

20 - Office Chocolate Day (Promote chocolate, wax, candles, recipes, storage, makeup and fragrances with chocolate)
Sweetest Day (wax, candles, recipes, storage, sweet collections, selfies ‘whats your favourite?’)

21 - Apple Day (wax, candles, recipes, storage, fragrance, oils, cleaning products - anything that contains apples)

22 - Nut Day (wax, candles, recipes, storage)

25 - World Pasta Day (travel, recipes, storage, whats your favourite dish?)

26 - Pumpkin Day (wax, candles, recipes, storage, orange makeup & accessories to match a pumpkin)

27 - Make a Difference Day (Opportunity, make a difference to your life)

28 - Mother-In-Law Day (take a selfie, show us a picture of her)

29 - Internet Day (share the opportunity to work online at home, share a discount for shopping online, free postage)
Cat Day (show us your friend, office assistant, share a cleaning product, wax scent for pet odours, pet shampoo)

30 - Checklist Day (share with us a photo of your to-do list)

31 - Happy Halloween (selfie dressed up)
Caramel Apple Day (wax, oils, candles, recipes, storage)

Also around the corner…

Movember - so start prep or some grooming products for men
Pomegranate Month - Do you have samples of wax or fragrances with pomegranate in to share with VIP’s next month?

What’s working for me…

Each month I fill you in on what’s working particularly well for me on social media, so using this as a starting point, think about how you could put your own spin on these strategies.

Looking at the above days of the month, why not do what works really well for me which is find a product or a problem (does it fall on any of these days its uses/problem solving) then use this is a focus to create your own 5-day promotion - every day share a tip/hack/idea/funny meme and ask your audience their thoughts. Asking questions is a huge part of my own strategy, why don’t you try it in yours!

Which products do you offer that can focus on creating 5 days of tips & tricks, ending with a live demo on the Friday or a end of week special offer?


What’s the most interesting thing you’ve read recently?
Are you a podcast listener? Do you have any favourites?
Are there any common misconceptions about your job?
Where is your favourite place to escape to?
When you’re not working, what’s your favourite thing to do?
If a song played every time you entered a room, what would it be?
If you could break any world record, which one would it be?
Which do you prefer, exercising on your own or in a group?
Would you rather travel every day for the rest of your life, or never be able to travel?
What is your favourite thing to do on a rainy day?


Are you struggling to create your own unique content?
Don’t worry, I have a video for that. I use CANVA ( and it is free on both computer and mobile, and works amazing on both!

Watch my training << HERE >> and remember you can access the VIP group to download some images to use for this months content. there waiting for you, so download and just add some words on top (I would use WORDSWAG app. for this) << VIP GROUP >>

I hope that this month's launcher and it has you brimming with ideas and I can't wait to see you shine on social media in the month ahead!

Why not pop over to our group and share how you can use some of these days in your own social marketing for October!