Why should you invest some extra time to build a blog to run alongside your network marketing or direct sales business?

Have you started a blog to share your knowledge?

I’ve always blogged about my life in network marketing and shared my journey with others and here’s why I think you should have a blog as part of your marketing strategy too.

HERE ARE MY 6 REASONS TO BLOG

1. Think about this, your blog has shareable and ‘evergreen’ content ‘forever’ and will continue to build people’s relationship with you. Consider starting a blog and run your network marketing company journey as a ‘side story’ to it (even if you are a charity organisation, crafter or artist, then blog about it). Google search will love your content too (if written well). *get the YOAST plugin to help you plan for SEO (search engine optimisation) if you decide to use Wordpress.org

2. Share your knowledge, tips and experience and then you will have content ready to share all over all your social platforms. Plan your monthly blog ‘topic of the month’, this way you also will soon become know more as ‘an expert’ in that field if you then focus that month on that same subject on all your social channels (rather than sharing random sporadic posts with no meaning). Share your blog post to Twitter, Facebook, as an article on LinkedIn, Pinterest and then create an image for Instagram and link it all to your LINKTREE account and keep referencing back to it.

3. You own 100% of that blog web space. You can’t lose your account and all the contacts you’ve made and won’t go to Facebook jail. It is your space to do with it whatever you like! When all the other reps out there are copying each other and using corporate images, you are being UNIQUE and YOU and that’s what people like more. You are getting noticed!

4. Do you sometimes wonder what to post on social media? You will never struggle with what to post again, think about your blog categories, look at mine. I can blog about being a mum in business (which will also resonate with my ideal customers). I talk about social media (I also consult with local business and entrepreneurs on how to grow their online visibility – so have actual experience). I can talk about my company and show my expertise about product benefits and the problems they can help. You can add a header/category about a hobby and share your experience with others. You will inspire so many other people who find you and will be grateful and really get to know you (attraction marketing).

5. Your new post can also now be turned into a podcast or a Facebook Live topic – you already have the words, just share it live then your CTA (call to action) will be to read more, pop over to my blog and sign up for my free tips!

6. List building, you can build a list of contacts that you will always have, you can share offers and share important industry updates with them. I use Mail Chimp – SIGN UP HERE for my social marketing tips (do you get my point?)

SOME BASIC GETTING STARTED TIPS ON WRITING A BLOG POST

1. I find posting once a week or once every two weeks much easier than daily like some bloggers do (I just don’t have time for that!). 

2. Have a few blog posts prepared. When I have an idea I start to write it out and I save to draft. I then go back to it with fresh eyes some days later, finish the post and publish it. I may have about 4 posts being drafted at the same time.

3. Use the payable WordPress.org rather than signing up for the free wordpress.com, you have more control. I’ve had both and took me ages to get my domain back from them and you cant add fancy widgets! You can sign up with GoDaddy for the complete package which is very affordable or look at other web hosting providers. Check out Hostgator, Wix & Blogger as other starter options.

4. Don’t overthink and don’t write an essay. 300 – 1600 words (granted, a beefy post sometimes is needed to help your blog shine brightly). Look at each blog post being a stick on your fire, you need to keep the fire burning so add a few branches but occasionally you need to add a big log to fire the fire up again! FYI this post has an 831 – word count. What do you as the reader think? Is it too long, too short? That’s how I think when writing a post, what a reader will think!

5. Download the free Google Chrome extension button Grammarly if you’re like me and can’t spell the best or use correct punctuation, it will be a godsend, I love it and it picks up on and advises me of my errors as I type, even on Facebook!

If you want to know if you’re on the right track, this is what I went through a couple of years ago and its FREE, such great training for putting a blog together by David Risley at BLOG MARKETING ACADEMY
Here’s a link to Udemy and his 30 DAY BLOG CHALLENGE it’s FREE!! 

YOU’RE ONE POST AWAY FROM SIGNING UP A NEW TEAM MEMBER

That’s right, so I will set all you network marketers and direct sellers out there a blog post challenge if you haven’t already written on this subject…

Write one blog post about your company and cover the most frequently asked questions in the post.

Here are some idea’s;

1. How much is it to join?

2. What is the kit?

3. How much commission do you earn?

4. What support do YOU offer as a sponsor (what added value can you give?)

Are you up for the challenge?

I’d love to know and I’d love to know if you decide to start a blog, then let me pop over to have a look and check it out for you

Are you struggling with ideas? Check out my 52 weeks of blog post ideas!

If you enjoyed these tips, why not save them to look back at again on one of your Pinterest boards. Simply save the image below and then why not give me a follow when there SHARON HOWAT